he Lottery by Shirley Jackson - 710 Words

Hitting the Lottery In the beginning of Shirley Jackson’s â€Å"The Lottery,† June 27th is as normal as any other summer day in the small village. The morning was described as â€Å"clear and sunny† with â€Å"flowers blossoming profusely and the grass richly green† (Jackson, 1). The attitudes of the children are rather happy and normal as they begin to gather playing â€Å"boisterous[ly]† (Jackson, 1). By the end of the story, the beautiful, normal summer day as described in the beginning is a day that every member, including the children, of the town partakes in a public stoning of a member of their village. In this dark and unpredictable short story, Shirley Jackson uses tone and objects to convey a message of tradition and murder. The tone in Shirley Jackson’s â€Å"The Lottery† changes from happy to cautious to horrific. The tone not only creates a feel for the reader but it also reflects how the characters in the story feel as w ell. When the people are described as happy in the beginning, the reader is at ease, expecting nothing; however, a feeling of nervousness falls on the reader as the men in the crowd of villagers â€Å"[held] the small folded papers in their large hands [while] turning them over and over nervously† (Jackson, 4). The reader doesn’t know why the men with the slips of paper are nervous which causes him or her to become anxious and nervous as well. When a â€Å"stone hit [Mrs. Hutchinson’s] on the side of her head,† the tone quickly shifts from anxiety to disbelief and horrorShow MoreRelated Shirley Jacksons The Lottery 946 Words   |  4 PagesShirley Jackson is said to be one of the most â€Å"brilliant and influential authors of the twentieth century.† â€Å"Her fiction writing is some of the most important to come out of the American literary canon.† (http://shirleyjackson.org/Reviews.html) Jackson wrote many short stories and even some book s. They are more on the dark, witchlike side, however. Kelleher explains that Jackson stated in some interviews that she practiced magic. No one really knows if she was serious while practicing witchcraftRead MoreLiterary Analysis Of The Lottery By Shirley Jackson910 Words   |  4 PagesLiterary Analysis of the Short Story â€Å"The Lottery† by Shirley Jackson Shirley Jackson explores the subject of tradition in her short story â€Å"The Lottery†. A short story is normally evaluated based on its ability to provide a satisfying and complete presentation of its characters and themes. Shirley describes a small village that engages in an annual tradition known as â€Å"the lottery†. Narrating the story from a third person point of view, Shirley uses symbolism, foreshadowing and suspense to illustrateRead MoreThe Use Of Characterization In The Lottery By Shirley Jackson902 Words   |  4 Pages inhumane lottery in a situation in which the town goes together, the results may be a terrible end in a young life. In â€Å"The Lottery† written by, Shirley Jackson, the main character Mrs. Tessie Hutchinson’s and the town folk are the main characters of this story. In â€Å"The Lottery† Shirley Jackson uses the use of characterization to portray the main ideas of the story. Shirley Jackson also uses the use of plot structure and the point of view in which the story is being told. The Lottery is a way toRead MoreThe Lottery By Shirley Jackson. 1. Focus/Thesis For Your885 Words   |  4 Pages THE LOTTERY by Shirley Jackson 1. Focus/thesis for your essay on the story you are researching The traditions and the rituals of the lottery authored by Shirley Jackson seems to be just as old as the town itself, more so since most residents don’t actually recall any of the old rituals, ven the Old Man Warner, who celebrates his 77th lottery. This implies that they are archaic in some ways and they are rooted in the traditions and superstitions that seem to include the crops and the human sacrificeRead MoreUse of Symbolism in The Lottery by Shirley Jackson1146 Words   |  5 Pagesbulb represents ideas that just sparked into a character’s head. In the short story, â€Å"The Lottery† by Shirley Jackson, a village has just entered the month of June, meaning that the lottery is to begin. When everyone was present, the heads of the households’ names were called one by one to pick up a slip of paper. It was then discovered that the Hutchinson family was the chosen family to participate in the lottery again. When Mr. Hutchinson, Mrs. Hutchinson, Bill Jr., Nancy, and Little Dave each gotRead MoreUse of Symbols in The Lottery by Shirley Jackson981 Words   |  4 Pagesstrive to do what’s right, and to show our strength against our greatest rivals. In the short story â€Å"The Lottery† there was a village that practice an ancient sacrificial killing for something in return from the gods. In this case, what the villagers received in return were well grown crops for food. The whole village would gather up once a year to have a traditional sacrifice they called The Lottery. The villagers would have their kids choose out stones for the village. Once they are all together withRead MoreThe Lottery by Shirley Jackson1764 Words   |  7 Pagesfilled with excitement and eeriness, leaving the reader speechless. The Lottery , a short story written by famous writer Shirley Jackson, created an uproar on June 26, 1948, when it was published in the magazine The New Yorker (Ball). The gothic thriller, set in an unknown time and place, shares the tradition of a small town, a little larger than three hundred people, in which a drawing is held once a year. In this â€Å"Lottery,† each family’s husband draws a slip of paper f rom a black box. The husbandRead MoreAn Unkindness of Tradition: Shirley Jackson ´s Biography1624 Words   |  7 Pagesmorbid and daunting way of writing. A common form is that of suspense and mystery. Shirley Jackson takes mystery to a distinctive level. She depicts an era that has not yet been revealed. By looking at the background of this author, analyzing her writing and responding personally you will better enhance your learning experience and connection with this type of dark literature. Author Biography Shirley Jackson was an extremely well liked American author during the 1900s. However, in recent yearsRead MoreLiterary Elements in The Lottery, by Shirley Jackson1334 Words   |  6 Pagesshort story, â€Å"The Lottery,† by Shirley Jackson communicates this theme by showing how the villagers participate in a lottery every year. In life, there are people who follow tradition because the have to, or they are used to following without question. The author, Shirley Jackson was born on December 14, 1916 in San Francisco, California. In 1937, Shirley Jackson attended Syracuse University where she began to write short stories. She was famous for the short story, â€Å"The Lottery,† and her best sellerRead MoreHuman Corruption Of Human Nature1140 Words   |  5 PagesHuman Corruption in â€Å"The Lottery† â€Å"The Lottery† by Shirley Jackson is a classic short story in U.S literature. Written in 1948, the short story has been published in multiple languages around the world. It is still a required reading in U.S today. The story was later adapted into both a TV short and a play (â€Å"Shirley Jackson’s Bio†). Jackson uses irony and symbolism in â€Å"The Lottery† to show the corruption of human nature. The story opens up on a clear June day. It continues to describe an ominous

Redwin Strategic Marketing Plan - 7188 Words

Redwin Strategic Marketing Plan Table of Contents Title Page 1 Introduction 3 Situation Analysis 4 Market Analysis 5 Customer Analysis 8 Competitor Analysis 15 Internal Analysis 22 S.W.O.T Analysis 28 Strategic Position 31 Vision and Mission 32 Marketing Mix Strategies 33 References 35 Introduction Redwin is a small Australian based company with a relatively broad product range of body and skincare brands. Redwin also seeks to expand their product range overseas and within other product categories. Their products are Australian made and owned, are relatively priced, environmentally friendly and are also created from natural ingredients. Their current products include a range of sorbolene lotions, body washes,†¦show more content†¦Table 8 Australian Skin Care / Sun Care : Growth Categories 2007 Australian Skin Care / Sun Care Market Catergory Values Category Sales Value Increase 2005-2006 Market Category Value ($m) Facial Moisturiser n.c 85.7 Cleansing 3% 81.6 Current Redwin Products Hand Body Cream 10% 41.9 Creme -4.90% 5.8 Hand Cream -3% 4.5 Mens Skin Care 27% 15 Sun Care 9% 123 Fast Growing Products Self Tanning 15% 24 (Data source: Retailworld Grocery Guide 2007) The above data shows product growth categories for skincare. It is important to note that many of Redwin’s competitors do have products in Men’s skin care and in self tanning which are 2 of the fastest growing skin care categories in Australia. Customer Analysis Below is a simple application of our segmentation based on our chosen demographics. We used a multiShow MoreRelatedRedwin Strategic Marketing Plan7196 Words   |  29 PagesRedwin Strategic Marketing Plan Table of Contents Title Page 1 Introduction 3 Situation Analysis 4 Market Analysis 5 Customer Analysis 8 Competitor Analysis 15 Internal Analysis 22 S.W.O.T Analysis 28 Strategic Position 31 Vision and Mission 32 Marketing Mix Strategies 33 References 35 Introduction Redwin is a small Australian based company with a relatively broad product range of body and skincare brands. Redwin also seeks to expand their product range overseas and within other product categories

Cultural Identity and Biases-Free-Samples for Students-Myassignment

Question: Discuss about the Cultural Awareness. Answer: Persons cultural identity and biases that influence the cultural awareness The culture of Australia is diverse. The diversity in culture recognizes each of us as unique. Just as the persons have different DNA fingerprints. There are individual differences in the traditions they enjoy, living circumstances, jobs, and family structures. Each person has its own cultural identity and biases that influence the cultural awareness. They are all influenced by the individual thoughts and belief (Moran, Abramson Moran, 2014). The religious background may be same with another person but the persons values and beliefs are the most important. The cultural identity of the person depends on the persons own current beliefs and attitudes. This is under the influence of the family history or various aspects of the environment. The cultural awareness is thus governed by the concept of the cultural identity of the person (Robinson-Wood, 2016). The cultural bias of the person refers to the misunderstanding in the person. It is when the person feels that their values and beliefs are not in line. The person feels discomfort when they are confronted with someone or something that gives different cultural values. The feel is wanted to be accepted or accept other (Gaertner Dovidio, 2014). A person if working in any childhood services, the strategies that can be implemented to eliminate the social and cultural bias includes (Larkin, Felitti Anda, 2014) The person must nurture them and feel their values In order to increase their self- esteem, they must be praised and acknowledged They must also be encouraged to care for others. Use of the respectful and positive way of communication The social skills should be taught like Good morning , Thank you Cultural safety in individual action Cultural safety includes the actions that will respect the cultural identity of others. Thus it totally depends on the individual actions. The individual actions reflect ones own culture attitude and beliefs for other. Individual must have clear and respectful communication with others. The stereotypical barriers must be recognized and avoided (Vernon Papps, 2015). The communication methods that can be used while addressing the person with another culture following few things need to be considered, that include their different ways of speaking, speech pattern, codes of behavior, clothing. This can be done through verbal communication, gestures, body language, facial expression, written through emails, text message, signs, sign language (Rochecouste, Oliver Bennell, 2014). Increase in cultural competence in children In order to increase the cultural competence among the different work roles in the childrens services sector, the practitioner must gather all the information about the child-rearing practices of particular culture groups. Every person should be treated in individual basis. The work roles of the children services will center the account of the cultural differences, age differences and the needs of the individual. The team members will deliver the services in a cultural and flexible manner (Huey et al, 2015). This will include conducting services in the first language of the local people. There may be translators who can interpret the information in accessible English. In everyday activities, the artifacts of the cultures should be looked. The team members will increase their knowledge in a very culturally interesting ways. They can form forums, meetings, and workshops to make them know the strategies that they can take in order keep the cultural competence in the school. A clear guid eline needs to be made in the way what type of behavior is expected. The team members must know to influence the children, educators and the parents to develop understanding and acceptance of diversity (Forehand Kotchick, 2016). Definition of diversity Diversity is defined as the mixed workforce that gives wide varieties in a domain. They provide the wide range in abilities, experience, strength, background, ethnicity, religious beliefs and other attributes. This includes the compositions of different types of people that could be differences in races, cultures, qualities. Diversity is like onion peels. The main 4 layers in diversity will include the organizational dimension, external dimension , internal dimension and personality (Ang Van Dyne, 2015). Concept of diversity The concept of diversity will include the acceptance and respect for all the other who are different. Taking into account the above definition of diversity, the concept of diversity will focus on the understanding that every person is unique. The concept will circulate in a wide spectrum of dimensions that include the race, ethnic groups, gender, sexual orientation. It is about mainly exploration of the individual differences in positive, safe and environment which is nurturing. The concept will help people respect and put value to the ideologies and the beliefs of all the people (Hays, 2016). Thus it will help in understanding each other and celebrate any common issue with rich dimension of diversity contained within each individual. There are benefits in diversity as it brings different individuals with several backgrounds together to interact and cultivate new ideas. The development of the organization will thus be maintained through diversity competence and awareness. Impact of individuals culture on different people The individual culture including the community attitudes, language, policies and structures, has a huge impact on different people and groups. Sociologists and researchers have found out both the opportunities and the risks arise from such diversity. Multicultural towns have been found to act as the creativity house and breeding of magnets for the cultural and economic elites and ideas. The hurdles that could be created while interacting with wide group of people could be removed with by communicating in positive way. This includes paying respect to all the people equally (Naor et al, 2014). In Australia, many issues came up with the differences in cultural beliefs among the Indigenous Australian cultures. The best way to deal with the impact of the impact of the practices and experiences owing to the difference in individual beliefs is to recognize the sensitive nature of the issues. There is always impact in the quality and quantity of interactions among the people. There are place s reported with the cities that have increased ethnic and migration based diversity experience lot of difficulties. There is choice of friends favored with the same culture groups in social networks. This breaches the concept of diversity explaining the respect for all the people (Kim McLean, 2014). The effects of practices and experiences The practices and experiences on personal behavior, interpersonal relationship, perceptions and social expectations of others can impact diversity. Different people have different ways of interactions, since they are culturally different. The practices and experiences are different among different people. This will have impact on diversity and affects the co-workers, children and families and caregivers. The cultural expectations could affect the relationship between the clients and co-workers. There could be impact in the way the client relates to the service provider, the way the workers relate to clients and co-workers. There may be challenges in the professional behavior. The body language could be different among different people. There are significant differences between cultures and how people interpret facial expression. There are gender preferences that are different among various groups of people. Some cultures have could have particular rules in the interactions between males and females. Thus there should be considerations of the issue in gender preferences when planning services. Among the children, there will also be huge impacts. Different students are from different backgrounds and have different cultures. There could be problem with the interactions among the students and teachers on interpreting the teachings. Their families and the caregivers of the coworkers and students that have different cultures may affect the interpretations and communication. Often there can be chance of cultural and social bias. Potential issues on Aboriginal and Torres strait Islander people Aboriginal and Torres Strait Islander people are found in most of the areas of Australia. There is diversity in language, culture and each indigenous group has the distinct lifestyles and religions and cultural conditions. There exists kinship made up of complex network of extended family ties. Aboriginal people believe in the custodial roles, rather than ownership in the land. The people here faces the current issues regarding the challenges with poorer health, less educational opportunities, lower employment and lower life expectancy (Andersen, Edwards Wolfe, 2016). The most difficult issues that the Aboriginal and the Torres Strait islander face are with the western system and structures. The ancestral lands are also currently set on the basis of the western rules of ownership. These are the problems faced regarding the economic and political diversity. They are located in the remote areas for which the services and opportunities are also low. The impact of western system and culture on the Aboriginal and Torres strait Islanders Most of the land systems are made on the basis of western culture. This has brought up difficulty for the Aboriginal and Torres Strait Islanders. The availability of the Western medical skills, education and technology has increased the degree of difficulty among the Aboriginal and Torrens Strait people. Aborigines seeking education for their children find that the western education is ruining their traditional lifestyles and social cultures (Carey et al, 2016). The undermining in tradition goes deeper down with alcohol use. Thus with different surveys, it has been found that Aborigines which has probably the highest growth rate are worst in the health, housing, occupational, social and legal status. Ways to improve identify and improve the social awareness If our own attitudes are limited with cultural barriers, then one must work inclusively to build knowledge of others and create an inclusive environment. The improvements can only occur if we are aware of the expectations of various cultures and work accordingly and respect every people point of views. The culturally sensitive attitude will be non-biased and openness with the acceptance of the other people values, cultural customs which must also satisfy their personal and social needs. While interacting with the co workers, students or families, all must show interest to encourage them and make them participate in the service environment. Every positive thing must be focused with the respect for the similarities and differences. As the children are taught with this value, they will also learn to respect other people. Educators can work individually with developing the skills and knowledge of the culture of all the pupils. The best anti-bias approach is the strategy that each individ ual people develop. This is done by investigating the differences and similarities while developing a strong sense of self. This will include understanding the diversity in the service community References Andersen, C., Edwards, A., Wolfe, B. (2016). Finding Space and Place: Using Narrative and Imagery to Support Successful Outcomes for Aboriginal and Torres Strait Islander People in Enabling Programs.The Australian Journal of Indigenous Education, 1-11. Ang, S., Van Dyne, L. (2015).Handbook of cultural intelligence. Routledge. Carey, T. A., Dudgeon, P., Hammond, S. W., Hirvonen, T., Kyrios, M., Roufeil, L., Smith, P. (2017). The Australian Psychological Society's Apology to Aboriginal and Torres Strait Islander People.Australian Psychologist,52(4), 261-267. Forehand, R., Kotchick, B. A. (2016). Cultural Diversity: A Wake-Up Call for Parent TrainingRepublished Article.Behavior therapy,47(6), 981-992. Gaertner, S. L., Dovidio, J. F. (2014).Reducing intergroup bias: The common ingroup identity model. Psychology Press. Hays, P. A. (2016). Addressing cultural complexities in practice: Assessment, diagnosis, and therapy. Huey Jr, S. J., Tilley, J. L., Jones, E. O., Smith, C. A. (2014). The contribution of cultural competence to evidence-based care for ethnically diverse populations.Annual Review of Clinical Psychology,10, 305-338. Kim, S., McLean, G. N. (2014). The impact of national culture on informal learning in the workplace.Adult Education Quarterly,64(1), 39-59. Larkin, H., Felitti, V. J., Anda, R. F. (2014). Social work and adverse childhood experiences research: Implications for practice and health policy.Social work in public health,29(1), 1-16. Moran, R. T., Abramson, N. R., Moran, S. V. (2014).Managing cultural differences. Routledge. Naor, M., Jones, J. S., Bernardes, E. S., Goldstein, S. M., Schroeder, R. (2014). The culture-effectiveness link in a manufacturing context: A resource-based perspective.Journal of World Business,49(3), 321-331. Robinson-Wood, T. (2016).The convergence of race, ethnicity, and gender: Multiple identities in counseling. Sage Publications. Rochecouste, J., Oliver, R., Bennell, D. (2014). Is there cultural safety in Australian Universities?.International Journal of Higher Education,3(2), 153. Vernon, R., Papps, E. (2015). Cultural safety and continuing competence.Cultural safety in Aotearoa New Zealand,2.

Unique Crisis Response Strategies Relations â€Myassignmentrhelp.Com

Question: Discuss About The Unique Crisis Response Strategies Relations? Answer: Introduction For the success of any business, it is necessary to evaluate the environmental factors. Evaluating the factors internal and external to the organization has a strong impact on the strategic processes and plan and can be a key determinant in the success of an organization. Once the leaders are able to identify the possible threats and opportunities present in the environment, the activities can be focused in the direction of achievement of strategic goals (Arthur, 2017). In this respect, the following report focuses on discussing the current strategic position of the company Softball Australia. A brief overview of the company has been provided at the beginning of the report along with its organizational structure, culture and leadership values. The report also includes a SWOT analysis and Porter's five force analysis to evaluate the internal and external factors present in the market. Overview of the Organization: Softball Australia Softball Australia is responsible for governing the softball sports in Australia. It is the governing body that comprises of eight member states which include both territories and states, clubs, associations, and all the individual members who are associated with the softball sports (Softball Australia, 2017). These individual members are those who are involved in coaching, playing, officiating or support the game in Australia. The sport was initially introduced in the year 1939 in NSW when Gordon Young, the NSWs Director of Physical Education, started promoting the game. However, it was introduced as an organized game in the year 1942 for the recreational purpose for the US nurses that were stationed in Melbourne (Nauright, 2012). Current Strategy of the Company The current strategy of the operations is focused to achieve its strategic goals by the end of 2020. The strategy of the organization is developed in five key areas which are discussed below: Developing and implementing a strategy that can be listened, communicated and has the capability to engage all the stakeholders and members- for this the organization is adopting alternatives that are concerned with the development of a website which is user-friendly and has a social media footprint. The organization has planned to visit almost every region in a calendar year and develop a system for effective communication and engagement of members. Developing a network of well managed and maintained facilities across the state- the organization is planning to devise a database that has information about all the facilities of places where the softball games have been held. It is also planning to design an asset management plan that would help in determining the true costs. Increase in the participation and development- the organization would be doing this by increasing its members to 5,000, the percentage of junior members to 30%, and coaches by 100% (Softball Western Australia, 2016). The alternatives adopted by the organization would be offering increased activities during calendar events and encouraging the associations to capitalize on the programs in schools, and programs like social 7s and batter up. Ensuring the sustainability of the softball by increasing the capacity and developing new partnerships across states. Organizational Structure, Culture and Leadership The organization follows a functional organizational structure where each portion of the association is grouped as per the purpose. The organization relies on the talent and capabilities of its employees. There are two levels at the top management, the senior most level is comprised of the organisations board of directors who are responsible for the strategy formulation and implementation. The next level consists of the organisations Chief Executing Officer (CEO). The next level is the middle management level which consists of different managers responsible for their departments. These managers are appointed for marketing function, sports development, my softball community, office, and handling events (Softball Australia, 2015). The lower level of management is comprised of various coordinators working in the departments, coaches, selectors, and various staff members (See Appendix 1). Softball Australia fosters a corporate culture of inclusivity where the focus is to make the sports popular among different communities. The organization ensures that the sport is culturally diverse, that is, people from different cultural backgrounds, gender, age groups, and abilities are involved in this sport, either in the form of playing, coaching, mentoring, administrating or promoting the sports. The leaders of the organization are the board of directors and CEO of the company who is responsible for determining and achieving the strategic goals for the organization. The current panel of the board of directors includes John Hollingsworth (also the chairman), Dennis Cullen, Annette Fidge, Helen Langenberg, Christine Heron, Peter Jon Hartshorne, Ron Gauci, and Fiona Crawford. The board of directors lead the organization and ensure that the sport is well managed and promoted across different states and at the time ensuring its sustainability (Softball Australia, 20171). Internal Analysis: SWOT The SWOT analysis is a tool used by the organisations to evaluate the internal environment. It stands for Strengths, Weaknesses, Opportunities, and Threats (Sarsby, 2016). A SWOT analysis for the organization, Softball Australia has been presented in the following table. Strengths Knowledgeable and expert national coaches High performances Popularity of programs among people, such as community coaching program and softball batter up Engagement of all stakeholders (Softball Australia, 2012) Weaknesses High costs on participants Ageing state facility Opportunities Reintroduction in the Olympics for boosting the profile of the sport Uniting softball state-wide to allow wider communities to afford the game Capacity for facility building in terms of coaches and administrators Development of strong financial base that can be used to invest in the sports in future (Softball Australia, 2012) Threats Probability of reduction in the financial support provided by the government Preference given to other sports for recreational purpose Servicing only regional affiliates (Softball Western Australia, 2016) Analysis of the Strategic Direction On the analysis of the strategic plan of the organization, it is apparent that the organization is taking initiatives to further develop its scope in the states and ensuring its sustainability in the future. Most of its strategies developed for 2020 are focused on increasing its capacity, in terms of members, facilities, coaches, officials, and talent (Softball Western Australia, 2016). The emphasis of the organization is to develop a uniform strategy that can engage its stakeholders and members present across different states and promote the sports. The focus of these strategies lies in facilitating better communication among partners, increasing the facilities, better participation and development, development of talent and ensuring sustainability of softball. Industry and Competitive Analysis For analyzing the external environment Porter's five force model is used which measures the industry's attractiveness on the basis of five factors. These factors include the threat of substitutes, the threat of new entrants, industrial rivalry, bargaining power of buyers and bargaining power of suppliers (Porter, 2008). Industry Rivalry- as per Porters model, the main forces that determine the level of industrial rivalry are market maturity, high fixed costs, and competitors. The game was first played in the year 1939 and since then it has gained significant popularity (Softball Australia, 2017). However, in the current context, the other sports are gaining popularity, placing the softball game at a maturity stage (Softball Western Australia, 2016). The costs incurred on the members and participants are also high making the industry moderately attractive. Bargaining power of customers- the customers of the organization can be categorized into three, namely media outlets, fans, and corporations. Majority of the revenue comes from the fans who watch the games and league matches by buying tickets. The marketing outlets are responsible for bidding rights to broadcast the games and the corporations are involved with providing the sponsorships for different league teams. Considering all the customer groups, it is apparent that the power with the customers is high. Bargaining power of suppliers- the power of the players is determined on the factors like the interest of other teams in the player, player's performance, star power and free agent status. However, for the industry, the power of the suppliers is low except few exceptional players. The threat of substitutes- it is observed that the substitute products, that is, the other games played have a strong impact on the softball industry. Most of the fans are associated with softball due to the recreational purpose and are not die-hard fans, which signifies that they can easily switch to other sports they find interesting and entertaining. Moreover, with the introduction of new games, the threat of substitutes in this industry is very high. The threat of new entrants- even though, the organization is working for many years and has attained a league status, there are still possibilities for new entrants in the industry. However, it would be difficult for the new entrants to survive in the market due to high capital costs, brand reputation, and stiff competition from Softball Australia. Implications of the Internal and External Analysis It is observed that the national team is less preferred than the male-dominated sports played in Australia. It is apparent from the fact that the national team could not secure the same funding as that of male-dominated sports even after performing better in the international competitions (Stell, 1991). The major challenge faced by the industry is to provide equal opportunities for both men and women while playing softball. In the year 2005, the registered number of participants were recorded as 38,347 out of which 25,586 members were women. The encouragement by the state and federal governments and a vision of providing equal opportunities to all the talented players, professional sport of women is gaining importance. The impact of this is observed on the female athletes as they have a better opportunity to receive scholarships from Australian Institute of Sports (Commonwealth of Australia, 2006) Concept and Feasibility Benchmarking Against Other Leagues The benchmarking is related to establishment of the standards in the market place. The benchmarking against the other leagues can be established by making strong position in the market, become the league with the highest profit potential as well as defeating the other teams in the sports. The analysis of the threats for the future success of the leagues can help in maintaining the standards(Anderson, 2011). By winning the team oriented competitions, the benchmarking can be established against the other leagues as it will lead to achievements. The benchmarking provides with the profitability in terms of the achievement in the sports as well as in the financial performance(ISA, 2017). The enhanced performance of the league in context to the sports helps in establishing higher reputation in comparison to the other leagues. The set standards will influence the people as well(Nourayi, 2006). The other leagues will also try to match the stands in order to achieve the success. For this purp ose, it is essential for the league to maintain the benchmark. Market Position of Rivals The Softball Australia league faces severe competition from various sports league present in the market. A few of them are National Basketball League, Australian Ice Hockey League etc. The topmost position is acquired by the Basketball League of Australia. It was founded in 1979 and at present 8 teams contest for it out of which seven teams are from Australia and one is from New Zealand. There has been a considerable support of the NBL players to establish the league in Asian countries in the near future. In May 2016, the League began to set up their plans for establishing a team in China. This expansion plan is still into consideration. The players at NBL being at the top most positions receive a remuneration upto A$ 1,000,000(National Basketball League, 2017) . The Ice Hockey League of Australia is a popular league among other leagues of Ice hockey but the position of Ice Hockey league in Australia is restricted at its place and still needs to attain higher position. The players of AIHL are not paid for playing ice hockey but are given additional benefits like using the car, getting accommodation by the government. The potential plans of expansion of AIHL are towards Queensland by 2018 and Tasmania by 2020 (Ice Hockey Australia, 2017). Key Success Factors A sound organizational structure is required for developing a successful league. Such an organizational structure has a defined hierarchy and clearly defined organizational structure and positions. The employees have a clear sense of responsibility and competence and they fulfill them in the correct order and manner. Defined goal settings - Softball Australia has a defined Hierarchic goal system. It possesses a proper vision of the goals of the league and work in the direction of their achievement. Various departments of the league have their set department goals and each department works in the direction to fulfill them. For example - the under 19 softball league deals with the proper training and development of the under 19 team whereas the women's team has its own defined functions (schilaneck, 2005). Financing and controlling - Financing is handled by the cash flows and the contributions of the proprietor groups. Sponsoring of the acquisitions and inputs in the ticketing sales add to the finances of the league. The controlling system and processes are highly qualitative and narrow and comply with the goal settings. A controller is held in charge of all the financial transactions including sales and ticketing. Daily reports are handed over to the supervisors (Howard Crompton, 2002). Exterior communication system - A fully implemented Exterior communication systems are followed by the professional leagues which lead to their success. A properly implemented Customer identity conception including corporate communication and philosophy, corporate designing and behavior are maintained (Mueller Lashbrook, 2017). A worldwide PR strategy helps these leagues to reach heights of success. An efficient Image controlling, defined media contacts and management of relationships between media and the league are the factors contributing to the success (ToniBrucea TahliaTinib, 2008). Good Customer relations include a well maintained customer service and event management. An updated customer service database helps maintaining good relations and recognition among the customers. The management of the league events is maintained on a huge scale. It involves a tremendous pool of the event management companies to organize the large scale sports events. The media coverage makes it too large and creates a fuss in the market months before the leagues start. Human resource management is another powerful aspect of such successful professional leagues worldwide. The employees are attracted with a wide variety of materialistic and immaterialist incentives and rewards for them. The players get huge incentives apart from their fixed pays. These materialistic bonuses increase the efficient and the team spirit of the players and motivate them (Sports and HR, Talent |, 2017). The professional leagues follow an efficient method of leadership based on the communicative pattern. Department meetings are held on a regular basis and club meetings on a monthly basis. League Concept Sports leagues is the group of Sports team which compete against each other in a particular sport. The leagues may be for the amateurs who platy the sport for entertainment or the professionals which form a complex form of the league events. The players playing in the professional leagues get a huge sum of money and are hundreds in numbers. The professional leagues like AIHL, Softball Australia, and NBL Australia are very popular leagues. Their seasons end for several months and the media coverage is so humongous that it makes the league events quite popular all, over the world (Lentze, 1995). Organization and Governance of Sports Leagues There are several methods for the organization of the sports leagues. The teams competing in Sports leagues come from different cities or sometimes even the players of different countries are a part of it. Settlement of the rules of the league, selection of the umpires, the marketing strategies is al, the responsibilities of the organizers. The other challenges include collection of the sufficient revenues to make the league events run into profits (Noll, 2003). To maintain the efficiency in such events financing and controlling systems should be the perfect. Financing must be handled by the cash flows and the contributions of the proprietor groups. Sponsorship of the acquisitions and inputs of the ticketing sales contribute to the finances of the league. The governing process of leagues comes under the Government of the country under its sports department. The Sports departments fund the league events along with the financial support of the rich businessmen or the celebrities. These top profile people contribute by purchasing the teams and the players by auction. This gives money to the players and the event organization teams. The rules and regulations regarding the conflicts are designed by the Sports Departments of the respective countries (Rodriguez et al., 2007). The controlling system and its processes must qualitative and comply with the goal settings of the organizations organizing such events. A controller must be held in charge of all the financial services and transactions including ticketing and sales. Daily reports must be prepared and handed over to supervisors on a regular basis. Delivery of the Core Product The delivery of the product depends majorly on the level of the competition among the teams and on the business competition. The delivery of the product depends on the outcomes of the sports which eventually affects the consumers. The consumers identify their favorite teams. The winning team is more likely to become identifiable and the favorite of the consumers. Initially, league product was developed particularly for the fans that used to attend the games. But today there are various sources of the revenue that are available for the professional sports leagues and the core league product remains while at the same time, the different products are produced by league(Mason, 1999). In order to deliver the core product, the league is required to influence and attract the consumers and make its place in the market. It is essential for the league to use the marketing strategy in order to take the advantage of the potential markets. The one of the difficult task for the leagues is to sell the sports product to the consumers as the consumers are keener towards the sports products that are entertaining for them. The revenue is generated by the selling of the tickets of the league to the fans of the game and this is not provided with the importance by the leagues(Mason, 1999). Competition be formatted for strategic advantage The one of the valuable tools for the purpose of understanding the strengths, weaknesses, differences and the similarities of the market position of the rival companies is strategic group mapping. The close competitors are mainly in the nearby or same strategic group. The companies or the leagues which are in the distant strategic groups provides with minor or no threat(Umn.edu, 2017). The various strategic groups profit potential differs mainly because of the strengths and weaknesses in each of the market group position. The rivals who have higher profit potential are strongly positioned in the market and the rivals. The competitive pressure of the industry and the drivers of change majorly favor only some of the strategic groups and are unfavorable for the other strategic groups(Linton, 2017). Team ownership structure In the history of the sports league, only one type of ownership structure used to exist but in todays time, there are many types of ownership structure that exists in the sports leagues. For the success of the business and the league, it is essential to create a relatively passionate environment between the supporters of the league and should have the ability to convert a club into brand as well as should have the potential to generate the revenues. Above all, the foundation is the most important by which clubs are developed. The some of the leagues are able to achieve the success with the ownership of the fans(Savino, 2011). This strategy brings success but it also brings criticism of the supports with the public disclosure. The increase in the share provides the supporters with displeasure. The supporter ownership is successful for the some of the leagues and club(Rosner Shropshire, 2004). The one ownership model adopted by the league helps in operating the successful business. The one of the type of ownership structure includes the ownership of the clubs as well as operated by league. The clubs are organized independently. The owners as well as the ownership groups are the shareholders of the league. The ownership structure in which the league is owned by the owner group is operated by the owner group itself.(Savino, 2011). Home and away season vs event structure The events provide the sports benefits to the participants as well as provide the benefits related to the social, educational and cultural. The events are helpful in the promotion and the development of the sport. In Australia, the day carnival is hosted by Australia for the purpose to provide the opportunities to the young players of Australia as well as to attract the junior player towards the softball through the tournament(Softball Australia, 2017). The Waverly Easter carnival is conducted by the Waverly Softball Association for the purpose to attract the junior age player during the holidays of Easter annually. This provides the opportunities through the tournament to the teams and develops the young players for future(Littleleague, 2017). The master events of national as well as international level are hosted for the purpose to offer the physical activity in a festival and social environment. The softball has become the one of the sports in which people take the highest participation in master games(Softball Australia, 2017). The university events are hosted by the Australian University Sport. The various types of events are hosted by AUS. The participants should be enrolled in an educational institution for the diploma, degree or certificate course. The events of AUS offers friendly as well as competitive environment. 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